Madre is a pizzeria that makes sourdough pizzas with care and love.
It's a young, alternative brand, born in the hands of women, and it takes place in a small, welcoming space, in Coimbra.
Inspired by typographic references, a logo with a unique typography was developed, with retro influences, but with a modern and contemporary voice, that adapts to the brand's style and purpose.
I also developed the illustration for the pizza boxes, with vibrant colors that capture the essence of the brand, as well as the pattern for the interior food paper.
Some photos of the visual identity in action.